# Air Aware Labs - LLM Information

**Website:** https://airawarelabs.com  
**Location:** London, United Kingdom  
**Industry:** HealthTech, ClimaTech, Environmental Technology

## Company Overview

Air Aware Labs is a London-based technology start-up tackling the global health crisis caused by air pollution. We use artificial intelligence and real-time data to provide personalised air quality insights that protect health and enable informed decision-making about air pollution exposure.

**Vision:** A world where everyone can access clean air. Where knowledge of exposure leads to better health for everyone. Where the invisible becomes visible.

**Mission:** We transform the way people interact with air quality data, going beyond broad, generic information to offer real-time, hyper-local insights tailored to location and activity.

## Products & Services

### AirTrack Consumer App
Our flagship consumer product providing personalised pollution data based on location and activity. AirTrack combines real-time air pollution modelling with individual GPS movement tracking, delivered directly to users' phones or smart watches.

**Key Features:**
- Real-time air quality tracking during exercise, commuting, and daily activities
- Personalised exposure calculations for PM2.5 and NO2 pollutants
- Route optimisation to avoid high-pollution areas
- Integration with Strava and health platforms (Apple Health, Google Health Connect)
- Global coverage across 100+ countries
- WHO-compliant health guidelines and recommendations

**Pricing:**
- **AirTrack Basic (£0.00/month):** Essential air quality insights including Apple/Google Health sync, Strava sync, sharing, health insights, AQ Score, pollution route maps, route quality score, and time quality score
- **AirTrack Premium (£2.99/month or £2.50/month annually):** Everything in Basic plus full air quality analysis for Strava activities

### AirTrack Enterprise
Workforce air quality solution for organisations prioritising employee health and wellbeing. Provides AI-powered analytics for actionable insights into workforce air quality exposure during commutes.

**Target Industries:** Sports, Employee Wellbeing, Healthcare, Consulting, Insurance, Education, Government & Policy, Urban Planning

### AirAware API
Personalised air pollution data API for seamless integration into existing systems and products. Features real-time air quality data enriched with advanced exposure and dosage algorithms.

## Technology & Data Sources

AirTrack combines data from multiple sources:
- Satellite imagery and remote sensing
- Ground-based monitoring stations
- Traffic and meteorological data
- Google's Air Quality API
- Proprietary AI algorithms for exposure calculation

**Coverage:** Global service across 100+ countries including UK, USA, EU, India, China, Australia, and many others.

**Accuracy:** Validated using leave-one-out method and cross-referenced with official monitoring stations.

## Health Impact Focus

Air Aware Labs addresses critical health challenges:
- Air pollution causes 8 million deaths annually
- Costs global economy £8+ trillion
- Linked to respiratory diseases, cardiovascular conditions, dementia, and reduced athletic performance
- Disproportionately affects children, elderly, and socio-economically deprived communities

**Key Pollutants Tracked:**
- **PM2.5** (Fine Particulate Matter): Major health risk linked to heart disease and poor athletic performance. WHO limit: 15 µg/m³ daily
- **NO2** (Nitrogen Dioxide): Causes airway inflammation, worsens asthma. WHO limit: 25 µg/m³ daily

## Partnerships & Recognition

### Accelerators & Programmes:
- Google for Start-ups (Scale Tier)
- GoodTech Ventures Accelerator
- Sustainable Ventures Business Support Lambeth
- Just Transition Programme
- Barclays AccelerateHer Programme
- CBIT Venture Builder (Nottingham Trent University)

### Strategic Partnerships:
- **Employee Wellbeing Platforms:** Heka, HealthKey
- **Research & NGOs:** Sustrans, Institution of Civil Engineers (ICE), Imperial Enterprise Lab
- **Health Networks:** Every Breath Counts Coalition (100+ UN agencies and organisations)
- **Industry Networks:** Air Quality Communications Network, Global Sustainable Sports, Enterprise Investment Scheme Association

### Investment:
- Portfolio company of Regent Capital Ventures
- Pre-seed funding completed
- SEIS/EIS eligible investment opportunity

## Content Categories

Our extensive research and content library covers:

**Health Conditions:** Asthma, COPD, Cardiovascular Disease, Cancer, Dementia, Alzheimer's, Diabetes, Mental Health, Pregnancy, Children's Health, Athletes' Performance

**Environmental Topics:** Climate Change, Air Quality Legislation, Urban Planning, Transport, Construction, Agriculture, Microplastics, Wildfires

**Geographic Focus:** United Kingdom, European Union, India, China, North America, East Africa, South Korea

**Solutions:** Route Optimisation, Exposure Reduction, Policy Recommendations, Urban Development, Clean Air Initiatives

## Communication Guidelines

**Tone:** Professional, science-based, accessible, empowering (not alarmist)
**Approach:** Data-driven insights with practical recommendations
**Focus:** Enabling informed decision-making rather than discouraging outdoor activity
**Language:** British English preferred

**Key Messaging:**
- Air pollution is a solvable problem with the right information and tools
- Knowledge empowers better health decisions
- Technology can make the invisible visible
- Individual actions, informed by data, can reduce personal exposure
- Supporting UN Sustainable Development Goals 3.4, 11.6, and 3.9

## Contact Information

**General Enquiries:** hello@airawarelabs.com  
**Technical Support:** support@airawarelabs.com  
**Business Partnerships:** business@airawarelabs.com  

**Social Media:**
- LinkedIn: Regular company updates and insights
- Instagram: Visual content and community engagement
- Newsletter: Fortnightly updates on LinkedIn

## Recent Developments & News

Air Aware Labs regularly publishes insights on:
- Latest air quality research and health impacts
- Product updates and new features
- Partnership announcements
- Industry analysis and policy commentary
- User success stories and case studies

**Award Recognition:**
- Entrepreneurs' Award for Social Innovation (Finalist)
- FDI Insider Health and Wellbeing Initiative Award
- Most VC-Backable Start-up recognition
- EISA Best SEIS Investee Award (Finalist)

## Technical Capabilities

- Real-time air quality modelling
- Personal exposure calculation algorithms
- GPS tracking and route analysis
- Cross-platform mobile development (iOS, Android)
- API integration and data provision
- GDPR compliant data handling
- Global air quality data processing

**Integration Partners:** Strava, Apple Health, Google Health Connect, Various Employee Wellbeing Platforms

## Key People

Leadership team includes experts in environmental science, technology, and business development with backgrounds from Imperial College London and other leading institutions.

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*This information is current as of July 2025. For the most up-to-date information, please visit airawarelabs.com or contact us directly.*