Air Aware Labs is committed to promoting equality, diversity, and inclusion in the workplace. This policy aims to ensure that no employee, job applicant, or third party is discriminated against based on personal characteristics or circumstances.
This policy applies to:
This policy will be reviewed annually or when there are significant legal or business changes. This statement is available on the Air Aware Labs website or by contacting hello@airawarelabs.com.
Effective Date: 24/01/2025
Version: 1.0
Purpose
This statement is made pursuant to section 54(1) of the UK Modern Slavery Act 2015 and sets out the steps Air Aware Labs has taken to ensure that slavery and human trafficking are not taking place in our supply chains or any part of our business.
Our Commitment
Air Aware Labs is committed to acting ethically and with integrity in all our business relationships. We have implemented systems and controls to prevent modern slavery and human trafficking in our operations and supply chain.
Our Policies
We have established the following policies to prevent modern slavery and human trafficking:
Risk Assessment and Due Diligence
We regularly assess areas of our business and supply chain to identify and mitigate risks related to modern slavery and human trafficking. This includes:
Effectiveness Monitoring
To ensure the effectiveness of our efforts, we:
Effective Date: 24/01/2025
Version: 1.0
Purpose
Air Aware Labs is committed to conducting business ethically, responsibly, and in compliance with applicable laws. This policy aims to prevent bribery and corruption in all business dealings, ensuring integrity and transparency.
This policy applies to:
This policy will be reviewed annually or when there are significant legal or business changes. This statement is available on the Air Aware Labs website or by contacting hello@airawarelabs.com.
Effective Date: 24/01/2025
Version: 1.0
Air Aware Labs Ltd is an environmental health technology company with company registration number 15435500. Air Aware Labs is the Joint Data Controller of the information you provide to us through our AirTrack mobile app that integrates with Third-Party Account Providers (such as Strava, Apple Health, and Google Fit). Air Aware Labs is the Data Controller for data you provide directly via the AirTrack mobile app.We are committed to the protection and responsible handling of your personal data.
We collect, process and store the following information:
Third Party authentication (e.g. Strava integration) is a service provided by the Third-Party. We cannot see your username or password.
We collect personal information from:
We do this for the following reasons:
Your personal information is collected:
We may share this information with third-party service providers who assist us in delivering our services, under strict confidentiality agreements.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
(a) you have given consent to the processing of your personal data for one or more specific purposes and can withdraw this at any time by contacting us at our email address;
(b) processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract;
(f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data, in particular where the data subject is a child.
Your information is securely stored within our data processing systems and third-party cloud services, ensuring the highest standards of data protection.
We keep your personal information for as long as you use our app or until you request its deletion. After a period of 12 months of inactivity we consider you to be no longer using our app and will ask you to access the app otherwise we will delete your account and data after a further 1 month. We dispose of your information by securely erasing it from our systems.
We use the information that you - or a Third-Party - has given us in order to offer personalised environmental health insights and recommendations to improve your fitness experience. There are several uses of your information:
(a) To customise your experience
We may use the information we collect and receive to customise your experience. For example, we may suggest low-pollution segments, routes, challenges, or clubs on Strava that you may want to try. We generate Open Graph metadata to enrich universal links (e.g., previews when you share a route or challenge). These previews may include anonymised environmental data or images related to AirTrack but do not contain personal data. Legal basis: b) contract
(b) To provide you with targeted promotions
We may use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences. For example, if you are an active user who has never subscribed to our premium service, we may send you an offer for a free subscription trial. We may also use the information we collect and receive to market and promote the Services, for partnership opportunities, activities and events on Air Aware Labs, and other commercial products or services, including using email and push notifications, in accordance with your preferences. Legal basis: a) consent
(c) To assist you with a support request
We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue. Legal basis: f) legitimate interest
(d) To improve our Services
We also use the information we collect and receive to conduct research, and to analyse, develop, troubleshoot, and improve the Services. To do this, Air Aware Labs may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services. Legal basis: f) legitimate interest
(e) To communicate with you
We may contact you when investigating alleged violations of our terms or to send proactive customer support messages. Legal basis: f) legitimate interest
(f) To process your subscription
We use the information we collect to process your subscription, including using your location data to determine your country pricing. Legal basis: b) contract
We share your personal information with third-party service providers (“sub-processors”) who assist us in delivering our services. These may include analytics, email, authentication, infrastructure, marketing, attribution, and payment tools. We maintain a Record of Processing Activities and ensure all providers meet GDPR compliance standards. A current list is available in this section and may be updated as needed. Air Aware Labs uses the following sub-processors:
MailerLite
We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry-standard technologies to help us monitor and improve our newsletter. MailerLite’s privacy policy is available at https://www.mailerlite.com/legal/privacy-policy. You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter at any time.
PostHog
We use PostHog to capture and process user analytics data, to help improve our products and services. You can change your settings by clicking the cookie control icon at the bottom left of any page.
Meta Pixel
We use Meta Pixel to track the effectiveness of our marketing campaigns. You can change your settings by clicking the cookie control icon at the bottom left of any page or by deselecting the Marketing toggle
Google Analytics
We use Google Analytics to track the effectiveness of our marketing campaigns and also to improve our website and app. You can change your settings by clicking the cookie control icon at the bottom left of any page.
Google Signals
Our website and app use Google Signals, an enhanced feature of Google Analytics. Google Signals enables cross-device tracking, reporting, and remarketing capabilities that help us better understand how users interact with our website across different devices and sessions. We collect and process the following information:
The data collected through Google Signals is processed by Google on our behalf. Google may use this data in aggregated and anonymized form for its own purposes in accordance with Google's Privacy Policy. We do not sell or share your personal information with third parties without your consent.
You can opt out of Google Signals tracking in several ways:
FusionAuth
We use FusionAuth to provide user authentication services.
Fly.io
Our virtual servers and databases are hosted by Fly.io
Branch.io
We use Branch.io to generate and manage universal deep links to the AirTrack app, enabling features such as campaign tracking, user onboarding flows, and shareable links with previews. Our integration with Branch is configured in a way that does not collect Personally Identifiable Information (PII). However, Branch may collect certain metadata for attribution purposes, such as referring URLs, device types, and anonymised location estimates.
We are currently reviewing GDPR compliance for Branch and have listed them as a sub-processor. We will update our Record of Processing Activity and privacy documentation as required. Branch’s privacy policy is available at: https://www.branch.io/policies/#privacy
RevenueCat
We use RevenueCat to manage in-app purchases and subscriptions across the Apple App Store and Google Play Store. RevenueCat does not store full payment details, but may process anonymised purchase metadata for analytics and revenue tracking. You can view their privacy policy here: https://www.revenuecat.com/privacy/
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.
We may convert Personal Data into anonymous data, that is data which can no longer be linked with identifiable individuals, for example by aggregation of data about multiple individuals. We may create aggregated, de-identified or anonymised data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user.
We may use such anonymous data and share it with third parties for our lawful business purposes, including to analyse, build and improve the Service and other future products and services, and promote our business, provided that the data remains anonymous. We do not delete anonymous data on any particular timetable. You may assume that we could keep it indefinitely.
Under data protection law, you have rights including:
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at support@airawarelabs.com if you wish to make a request.
Name: Air Aware Labs Ltd
Address: 76 Dalberg Road, London, England, SW2 1AW, United Kingdom
E-mail: support@airawarelabs.com
If you have any concerns about our use of your personal information, you can make a complaint to us at support@airawarelabs.com. You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Air Aware Labs reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Air Aware Labs makes changes to this Privacy Policy, the updated Privacy Policy will be posted in a timely manner. If we make changes we deem to be material, we will provide a prominent notice. If you object to any changes to this Privacy Policy, you should stop using the Services and delete your account.
This policy (Version 9) was last updated on 1 May 2025.
Welcome to AirTrack, a product of Air Aware Labs. These Terms of Use ("Terms") govern your use of AirTrack, a service provided by Air Aware Labs. By using AirTrack, you agree to these Terms. Please read them carefully. If you do not agree with any of these Terms, you are prohibited from using the AirTrack service.
AirTrack is licensed to You (End-User) by Air Aware Labs Ltd, located and registered at 76 Dalberg Road, London, London SW2 1AW, England ('Licensor'), for use only under the terms of this Licence Agreement. Our VAT number is GB485088258.
By downloading the Licensed Application from Apple's software distribution platform ('App Store') and Google's software distribution platform ('Play Store'), and any update thereto (as permitted by this Licence Agreement), You indicate that You agree to be bound by all of the terms and conditions of this Licence Agreement, and that You accept this Licence Agreement. App Store and Play Store are referred to in this Licence Agreement as 'Services'.
The parties of this Licence Agreement acknowledge that the Services are not a Party to this Licence Agreement and are not bound by any provisions or obligations with regard to the Licensed Application, such as warranty, liability, maintenance and support thereof. Air Aware Labs Ltd, not the Services, is solely responsible for the Licensed Application and the content thereof.
This Licence Agreement may not provide for usage rules for the Licensed Application that are in conflict with the latest Apple Media Services Terms and Conditions and Google Play Terms of Service ('Usage Rules'). Air Aware Labs Ltd acknowledges that it had the opportunity to review the Usage Rules and this Licence Agreement is not conflicting with them.
AirTrack, when purchased or downloaded through the Services, is licensed to You for use only under the terms of this Licence Agreement. The Licensor reserves all rights not expressly granted to You. AirTrack is to be used on devices that operate with Apple's operating systems ('iOS' and 'Mac OS') or Google's operating system ('Android').
AirTrack ('Licensed Application') is a piece of software created to help people reduce their exposure to air pollution. — and customised for iOS and Android mobile devices ('Devices'). It is used to provide personalised air quality information based on your activity data. It directly records location data and/or synchronises with Strava, Apple Health, and Google Fit to help you understand your exposure to air pollution during physical activities and make informed decisions to minimise health risks.
The Licensed Application is not tailored to comply with industry-specific regulations (Health Insurance Portability and Accountability Act (HIPAA), Federal Information Security Management Act (FISMA), etc.), so if your interactions would be subjected to such laws, you may not use this Licensed Application. You may not use the Licensed Application in a way that would violate the Gramm-Leach-Bliley Act (GLBA).
2.1 You are given a non-transferable, non-exclusive, non-sublicensable licence to install and use the Licensed Application on any Devices that You (End-User) own or control and as permitted by the Usage Rules, with the exception that such Licensed Application may be accessed and used by other accounts associated with You (End-User, The Purchaser) via Family Sharing or volume purchasing.
2.2 This licence will also govern any updates of the Licensed Application provided by Licensor that replace, repair, and/or supplement the first Licensed Application, unless a separate licence is provided for such update, in which case the terms of that new licence will govern.
2.3 You may not share or make the Licensed Application available to third parties (unless to the degree allowed by the Usage Rules, and with Air Aware Labs Ltd's prior written consent), sell, rent, lend, lease or otherwise redistribute the Licensed Application.
2.4 You may not reverse engineer, translate, disassemble, integrate, decompile, remove, modify, combine, create derivative works or updates of, adapt, or attempt to derive the source code of the Licensed Application, or any part thereof (except with Air Aware Labs Ltd's prior written consent).
2.5 You may not copy (excluding when expressly authorised by this licence and the Usage Rules) or alter the Licensed Application or portions thereof. You may create and store copies only on devices that You own or control for backup keeping under the terms of this licence, the Usage Rules, and any other terms and conditions that apply to the device or software used. You may not remove any intellectual property notices. You acknowledge that no unauthorised third parties may gain access to these copies at any time. If you sell your Devices to a third party, you must remove the Licensed Application from the Devices before doing so.
2.6 Violations of the obligations mentioned above, as well as the attempt of such infringement, may be subject to prosecution and damages.
2.7 Licensor reserves the right to modify the terms and conditions of licensing.
2.8 Nothing in this licence should be interpreted to restrict third-party terms. When using the Licensed Application, You must ensure that You comply with applicable third-party terms and conditions.
Air Aware Labs will endeavour to support the most recent version and previous version of the operating system.
4.1 The Licensor is solely responsible for providing any maintenance and support services for this Licensed Application. You can reach the Licensor at the email address listed in the App Store or Play Store Overview for this Licensed Application.
4.2 Air Aware Labs Ltd and the End-User acknowledge that the Services have no obligation whatsoever to furnish any maintenance and support services with respect to the Licensed Application.
You acknowledge that Licensor will be able to access and adjust Your downloaded Licensed Application content and Your personal information, and that Licensor's use of such material and information is subject to Your legal agreements with Licensor and Licensor's privacy policy, which can be accessed by clicking on the privacy policy link in the Settings page of the app..
You acknowledge that the Licensor may periodically collect and use technical data and related information about your device, system, and application software, and peripherals, offer product support, facilitate the software updates, and for purposes of providing other services to you (if any) related to the Licensed Application. Licensor may also use this information to improve its products or to provide services or technologies to you, as long as it is in a form that does not personally identify you.
The Licensed Application does not offer users to submit or post content. We may provide you with the opportunity to create, submit, post, display, transmit, perform, publish, distribute, or broadcast content and materials to us or in the Licensed Application, including but not limited to text, writings, video, audio, photographs, graphics, comments, suggestions, or personal information or other material (collectively, 'Contributions'). Contributions may be viewable by other users of the Licensed Application and through third-party websites or applications. As such, any Contributions you transmit may be treated in accordance with the Licensed Application Privacy Policy. When you create or make available any Contributions, you thereby represent and warrant that:
1. The creation, distribution, transmission, public display, or performance, and the accessing, downloading, or copying of your Contributions do not and will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark, trade secret, or moral rights of any third party.
2. You are the creator and owner of or have the necessary licences, rights, consents, releases, and permissions to use and to authorise us, the Licensed Application, and other users of the Licensed Application to use your Contributions in any manner contemplated by the Licensed Application and this Licence Agreement.
3. You have the written consent, release, and/or permission of each and every identifiable individual person in your Contributions to use the name or likeness or each and every such identifiable individual person to enable inclusion and use of your Contributions in any manner contemplated by the Licensed Application and this Licence Agreement.
4. Your Contributions are not false, inaccurate, or misleading.
5. Your Contributions are not unsolicited or unauthorised advertising, promotional materials, pyramid schemes, chain letters, spam, mass mailings, or other forms of solicitation.
6. Your Contributions are not obscene, lewd, lascivious, filthy, violent, harassing, libellous, slanderous, or otherwise objectionable (as determined by us).
7. Your Contributions do not ridicule, mock, disparage, intimidate, or abuse anyone.
8. Your Contributions are not used to harass or threaten (in the legal sense of those terms) any other person and to promote violence against a specific person or class of people.
9. Your Contributions do not violate any applicable law, regulation, or rule.
10. Your Contributions do not violate the privacy or publicity rights of any third party.
11. Your Contributions do not violate any applicable law concerning child pornography, or otherwise intended to protect the health or well-being of minors.
12. Your Contributions do not include any offensive comments that are connected to race, national origin, gender, sexual preference, or physical handicap.
13. Your Contributions do not otherwise violate, or link to material that violates, any provision of this Licence Agreement, or any applicable law or regulation.
Any use of the Licensed Application in violation of the foregoing violates this Licence Agreement and may result in, among other things, termination or suspension of your rights to use the Licensed Application.
You agree that we may access, store, process, and use any information and personal data that you provide following the terms of the Privacy Policy and your choices (including settings).
By submitting suggestions of other feedback regarding the Licensed Application, you agree that we can use and share such feedback for any purpose without compensation to you.
We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with your Contributions. We are not liable for any statements or representations in your Contributions provided by you in any area in the Licensed Application. You are solely responsible for your Contributions to the Licensed Application and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Contributions.
8.1 Licensor takes no accountability and responsibility in case of any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of AirTrack. We do not guarantee the accuracy, completeness, or usefulness of any information provided by AirTrack..
9.1 Licensor warrants that the Licensed Application is free of spyware, trojan horses, viruses, or any other malware at the time of Your download. Licensor warrants that the Licensed Application works as described in the user documentation.
9.2 No warranty is provided for the Licensed Application that is not executable on the device, that has been unauthorisedly modified, handled inappropriately or culpably, combined or installed with inappropriate hardware or software, used with inappropriate accessories, regardless if by Yourself or by third parties, or if there are any other reasons outside of Air Aware Labs Ltd's sphere of influence that affect the executability of the Licensed Application.
9.3 You are required to inspect the Licensed Application immediately after installing it and notify Air Aware Labs Ltd about issues discovered without delay by email provided in Contact Information. The defect report will be taken into consideration and further investigated if it has been emailed within a period of thirty (30) days after discovery.
9.4 If we confirm that the Licensed Application is defective, Air Aware Labs Ltd reserves a choice to remedy the situation either by means of solving the defect or substitute delivery.
9.5 In the event of any failure of the Licensed Application to conform to any applicable warranty, You may notify the Services Store Operator, and Your Licensed Application purchase price will be refunded to You. To the maximum extent permitted by applicable law, the Services Store Operator will have no other warranty obligation whatsoever with respect to the Licensed Application, and any other losses, claims, damages, liabilities, expenses, and costs attributable to any negligence to adhere to any warranty.
9.6 If the user is an entrepreneur, any claim based on faults expires after a statutory period of limitation amounting to twelve (12) months after the Licensed Application was made available to the user. The statutory periods of limitation given by law apply for users who are consumers.
Air Aware Labs Ltd and the End-User acknowledge that Air Aware Labs Ltd, and not the Services, is responsible for addressing any claims of the End-User or any third party relating to the Licensed Application or the End-User’s possession and/or use of that Licensed Application, including, but not limited to:
(i) product liability claims;
(ii) any claim that the Licensed Application fails to conform to any applicable legal or regulatory requirement; and
(iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with Your Licensed Application’s use of the HealthKit and HomeKit.
You represent and warrant that You are not located in a country that is subject to a US Government embargo, or that has been designated by the US Government as a 'terrorist supporting' country; and that You are not listed on any US Government list of prohibited or restricted parties.
For general inquiries, complaints, questions or claims concerning the Licensed Application, please contact:
Air Aware Labs
76 Dalberg Road
London, London SW2 1AW
England
support@airawarelabs.com
The licence is valid until terminated by Air Aware Labs Ltd or by You. Your rights under this licence will terminate automatically and without notice from Air Aware Labs Ltd if You fail to adhere to any term(s) of this licence. Upon Licence termination, You shall stop all use of the Licensed Application, and destroy all copies, full or partial, of the Licensed Application.
Air Aware Labs Ltd represents and warrants that Air Aware Labs Ltd will comply with applicable third-party terms of agreement when using Licensed Application.
In Accordance with Section 9 of the 'Instructions for Minimum Terms of Developer's End-User Licence Agreement', both Apple and Google and their subsidiaries shall be third-party beneficiaries of this End User Licence Agreement and — upon Your acceptance of the terms and conditions of this Licence Agreement, both Apple and Google will have the right (and will be deemed to have accepted the right) to enforce this End User Licence Agreement against You as a third-party beneficiary thereof.
Air Aware Labs Ltd and the End-User acknowledge that, in the event of any third-party claim that the Licensed Application or the End-User's possession and use of that Licensed Application infringes on the third party's intellectual property rights, Air Aware Labs Ltd, and not the Services, will be solely responsible for the investigation, defence, settlement, and discharge or any such intellectual property infringement claims.
This Licence Agreement is governed by the laws of England and Wales, English law, excluding its conflicts of law rules.
17.1 If any of the terms of this agreement should be or become invalid, the validity of the remaining provisions shall not be affected. Invalid terms will be replaced by valid ones formulated in a way that will achieve the primary purpose.
17.2 Collateral agreements, changes and amendments are only valid if laid down in writing. The preceding clause can only be waived in writing.
17.3 All content included on AirTrack, such as text, graphics, logos, and software, is the property of Air Aware Labs and is protected by applicable intellectual property laws. Unauthorised use of any materials on AirTrack may violate copyright, trademark, and other laws.
17.4 We are transitioning from the web dashboard to the mobile app. Individual access to the web dashboard will be phased out. Your web dashboard account will be accessible from the mobile app, and all your data will be available in the mobile app. You will receive advance notice before access is removed.
Version 1 effective from 7 September 2024.
Version 2 effective from 1 April 2025.
Version 3 effective from 5 June 2025
Get in touch with Air Aware Labs to help transform the impact of air quality on human health.
Company registered in England, registration number 15435500.
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