
Pollution is responsible for 8 million deaths annually and costs the global economy $8 trillion.
It is a public health emergency that causes serious health issues such as respiratory diseases, heart conditions, and reduced athletic performance. Pollutants like PM2.5 (fine particulate matter) and NO2 (nitrogen dioxide) harm nearly every organ in your body, shortening life expectancy.
In cities like London, Delhi, and Dhaka, air quality can drop to hazardous levels, making it crucial to understand your exposure and take action.
We all want to know our air is clean and healthy. Yet 99% of the world population breathes “unsafe air” and most people don’t even realise it. In cities like London, Delhi, and Dhaka, air quality can drop to toxic levels, making it crucial to understand your exposure and take action. By reducing air pollution, we can help millions live longer, healthier lives—while tackling climate change, creating fairer communities, and boosting our economies.
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Invisible particles in polluted air penetrate deep into our lungs, heart, blood, and brain. It causes respiratory diseases, heart conditions, and reduced athletic performance, and it shortens life expectancy.
Particulate Matter (PM2.5): Tiny particles created by vehicles burning fuel and braking that worsen heart and lung disease, and can trigger heart attacks and strokes.
Nitrogen Dioxide (NO2): A toxic gas created when we burn fossil fuels in engines that causes shortness of breath, inflames the lungs, and weakens immunity—especially harmful for people with asthma
from heart disease and nearly 1 million from strokes every year are caused by outdoor air pollution (World Heart Federation, 2024)
work days lost to illness could be recovered if air pollution is reduced to World Health Organization guidelines (Healthy Air Coalition, 2025)
globally in 2021 due to air pollution and 15% of all global deaths in children under five (State of Global Air 2024)
have asthma in the UK, that is an equivalent to approximately 7.2 million people (Asthma + Lung UK)