Articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
General
Louise Thomas
April 18, 2025

AirTrack launch day event

We had a great app launch day event on Monday 14 April where we held a competition for who could track an activity on AirTrack with the lowest exposure.

General
Dr Will Hicks
April 16, 2025

World Economic Forum: the role of AI in reducing urban pollution

The World Economic Forum asked us to write about the role of AI in reducing urban pollution. Artificial intelligence (AI) enhances how we detect and forecast urban air pollution by analyzing large, complex datasets from sensors, satellites and even crowdsourced data. AI tools offer personalized insights into pollution exposure, enabling individuals to make healthier choices in their daily routines.While AI holds great promise, its deployment must be inclusive and ethically guided – without careful implementation, it could exacerbate existing inequalities, especially in underserved regions.

Newsletters
Louise Thomas
April 25, 2025

Air Aware Labs gets energetic

Welcome to the thirty-fourth edition of our newsletter, as we reflect on our AirTrack launch, plan for new features and publish our blog with WEF on AI and urban pollution! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

General
Dr Will Hicks
April 22, 2025

55th Anniversary of Earth Day

This Earth Day theme, Our Power, Our Planet, invites the world to unite behind renewable energy and commit to tripling the global generation of clean electricity by 2030! At Air Aware Labs, we understand that clean energy is not only vital for a sustainable planet but also for the health of the air we breathe. As Earth Day 2025 focuses on accelerating renewable energy, we’re proud to contribute by empowering individuals to track and improve their air quality exposure in real time. We believe that this increased awareness of the risks posed to individuals also contributes to public demand for clean energy solutions.

General
Louise Thomas
April 14, 2025

Public launch of AirTrack

We are so excited to launch our AirTrack app today.

Newsletters
Louise Thomas
April 11, 2025

Air Aware Labs launches AirTrack app

Welcome to the thirty-third edition of our newsletter, as we celebrate the anniversary of our Strava integration, get listed as one of London's fastest growing start ups and prepare to launch our mobile app on Monday! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Sport
Lía Budnik
April 9, 2025

One year anniversary of Strava integration

A year ago today we took our first step into personalised air quality data!

Sport
Dr Will Hicks
April 4, 2025

Pedalling through pollution: latest data from AirTrack

As cities continue to grapple with air pollution, cycling has emerged as one of the cleanest and healthiest ways to get around. With growing investment in bike lanes, active travel campaigns, cycle to work schemes, and a deeper understanding of pollution's health impacts, cycling is quickly becoming a cornerstone of sustainable urban mobility.

Media coverage
Louise Thomas
April 8, 2025

Fastest growing start-ups in London!

Thrilled to be featured by GrowthMentor as one of the Top Start-ups in London! We shared how we’ve been growing, what’s worked, and what we’ve learned along the way.

Newsletters
Louise Thomas
March 28, 2025

Air Aware Labs goes mobile

Welcome to the thirty-second edition of our newsletter, as we finalise our mobile app, launch our new website and get coverage with the World Economic Forum! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Louise Thomas
March 21, 2025

Funded, Now What?! podcast

Our CEO recently joined the Funded, Now What?! podcast to discuss product, marketing, company vision and more.

Sport
Dr Will Hicks
March 18, 2025

Air pollution and football

Newcastle United’s historic Carabao Cup victory will go down in folklore—but their success extends beyond the pitch. In 2023, Newcastle also topped the Premier League Air Quality Table, which ranks clubs based on air quality rather than match results. The analysis revealed that only one club - Newcastle United - competed within the safe air quality guidelines set by the World Health Organisation (WHO), while London clubs Brentford, Tottenham, and Chelsea faced relegation in the air quality standings.

Newsletters
Louise Thomas
March 14, 2025

Air Aware Labs takes strategy into action

Welcome to the thirty-first edition of our newsletter, as we talk strategy, engage globally and hit over 100,000 activities logged via AirTrack! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have over 700 subscribers!

General
Louise Thomas
March 14, 2025

World Economic Forum: 6 inspirational clean air stories from 2024

World Economic Forum asked us to write about inspirational stories on air quality in the run up to the World Health Organisation 2nd Global Conference on Air Pollution and Health. City-based and health initiatives are helping major cities reduce air pollution and climate emissions. New technologies, such as AI tools for pollution modelling and hyper-local personalized tracking of exposure, are helping tackle air pollution effects. While air quality programmes have historically been underfunded, new commitments could signal a shift toward greater investment in future.

Sport
Lía Budnik
March 12, 2025

DLake unboxes AirTrack!

DLake, a running coach based in Australia, created this article and video, all about AirTrack

Newsletters
Louise Thomas
February 28, 2025

Air Aware Labs gets testing

Welcome to the thirtieth edition of our newsletter, as we get deep into product testing and start putting together the build up to our mobile app launch! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

General
Dr Will Hicks
February 25, 2025

International Air Quality Standards

With air quality standards varying widely across the globe, how can we accurately assess the safety of the air we breathe?

General
Dr Will Hicks
February 19, 2025

AI Scientist recruitment

We are recruiting for an AI Scientist (Environmental Health) 📍 Location: Hybrid (London in-person 2-3 days per week) 💼 Employment Type: Full-time💰 Salary: £40k per year + stock options

Newsletters
Louise Thomas
February 14, 2025

Air Aware Labs rebrands AirTrack

Welcome to the twenty-ninth edition of our newsletter, as we build up to our mobile app launch with beta testing and a rebrand! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Dr Will Hicks
February 5, 2025

Tagesspiegel Stadtplanung interview with our CSO

Our Chief Scientific Officer, Dr Will Hicks, was interviewed by Bastian Hosan and published in the Tagesspiegel The full article (in German) is here and we have translated it below https://background.tagesspiegel.de/smart-city-und-stadtentwicklung/briefing/kleine-aenderungen-in-der-stadtplanung-koennen-grosse-effekte-auf-die-luftqualitaet-haben

General
Dr Will Hicks
February 2, 2025

The Vital Role of Wetlands

Covering just 6% of the earth’s surface, wetlands are vital for human survival. While wetlands are well-known for their critical role in supporting biodiversity, they also play an equally vital, though overlooked, role in regulating air quality and the climate. However, rising air pollution and climate change are putting wetlands under increasing pressure, threatening their ability to filter pollutants, store carbon, and sustain biodiversity. 

Newsletters
Louise Thomas
January 31, 2025

Air Aware Labs zooms into year two!

Welcome to the twenty-eighth edition of our newsletter, as we turn one year old and close our pre-seed round! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

General
Louise Thomas
January 23, 2025

Air Aware Labs hits one year!

On 23 January 2025 we hit one year old!

Media coverage
Louise Thomas
January 23, 2025

Announcement of pre-seed raise

On 23 January, Air Aware Labs closed its pre-seed equity fundraise. It was covered in Deallite

Newsletters
Louise Thomas
January 17, 2025

Air Aware Labs approaches a year!

Welcome to the twenty-seventh edition of our newsletter, a year after we sent out our first and as we come up to our anniversary of incorporating Air Aware Labs! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Sport
Dr Will Hicks
January 16, 2025

Marathons and Air Pollution

Runners devote countless hours training and preparing for a marathon. The journey to running 26.2 miles is a long process that takes hard work, dedication, and consistency. Runners focus on various aspects important to marathon training including weekly mileage, gear, and nutrition. However, one factor that most runners are not considering is the air quality. The air you breathe in on a run has a significant impact on a runner’s performance, and it should not be overlooked.

Media coverage
Louise Thomas
January 14, 2025

How innovative ideas are driving a clean air future

We were excited to be featured in this blog from the Royal College of Paediatricians and Child Health

General
Louise Thomas
January 8, 2025

CEO joins Barclays / AccelerateHER programme

We are excited to announce that our CEO has been selected to be part of the Barclays Eagle Labs AccelerateHER Female Founder Accelerator. Over the next 9 weeks, we will be supported in our growth strategy, culminating in a pitch day in March.

Newsletters
Louise Thomas
January 3, 2025

Air Aware Labs gets ready for 2025

Welcome to the twenty-sixth edition of our newsletter, as we start our first paid R&D project and plan out our remaining sprints to deliver our mobile app. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we have now hit 1500 followers!

Newsletters
Louise Thomas
December 20, 2024

Air Aware Labs gets a rebrand

Welcome to the twenty-fifth edition of our newsletter, as we delve into user research, undergo a rebranding, get global coverage with World Economic Forum and launch our B2B website. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we have now hit 600 valued readers!

General
Dr Will Hicks
December 17, 2024

AirTrack Wrapped

We present an overview of AirTrackers' activities during 2024. The carousel will automatically scroll through and you can see where activities have taken place, and the levels of air pollution exposure by days and by sport. Seasons greetings to all!

General
Louise Thomas
December 13, 2024

Building in public: understanding our users' needs

As part of our user engagement, we undertook a survey to understand what brings people to our product. Here we investigate the findings.

Sport
Dr Will Hicks
December 10, 2024

World Economic Forum blog: Can sport empower us to be more sustainable

World Economic Forum asked us to write about sports, sustainability and air pollution Sport unites and inspires action, using its global reach to champion sustainability. Data-driven insights optimize performance and sustainability, bridging sport and innovation. Air quality impacts athletes, linking environmental health to personal well-being and action.

Media coverage
Louise Thomas
December 10, 2024

Article for Enterprise Investment Scheme Association (EISA)

EISA featured us as part of their 30 year anniversary series

Newsletters
Louise Thomas
December 6, 2024

Air Aware Labs is officially an employer

Welcome to the twenty-fourth edition of our newsletter, as we bring on our employee no 1 and enter a new phase of user engagement. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Dr Will Hicks
November 17, 2024

Article in Good Life magazine

We were featured in the Winter edition of the Surbiton-based Good Life magazine

General
Louise Thomas
November 20, 2024

Most VC-backable start up

Air Aware Labs was voted the most Venture Capital backable start up in this competition at Imperial College Business School on 20 November

General
Louise Thomas
November 21, 2024

Winner at Goodtech Ventures cohort 2 showcase

On 21 November we were delighted to be one of two start ups on the Goodtech Ventures accelerator to be awarded a prize of £10,000.

Newsletters
Louise Thomas
November 22, 2024

Air Aware Labs on a winning streak

Welcome to the twenty-third edition of our newsletter, as we win two pitch competitions in a week and start work on our mobile app. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Sport
Dr Will Hicks
November 10, 2024

Tracking Air Quality, One Workout at a Time

Athletes are deeply invested in their health, performance, and recovery. Yet, air pollution—something that affects all three—has traditionally not been possible to measure for active individuals. AirTrack, Air Aware Labs’ groundbreaking platform, collects air pollution exposure data across thousands of workouts, allowing us to understand and reduce exposure for everyone. Today, we investigate the influence of nitrogen dioxide (NO2) on sport.

Newsletters
Louise Thomas
November 8, 2024

Air Aware Labs gets strategic

Welcome to the twenty-second edition of our newsletter, as we grow our team and take stock of strategy with our advisers. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Louise Thomas
October 31, 2024

Tripshift blog - Straight Talk Sustainability

Straight Talk Sustainability: Candid insights on sustainability’s toughest issues. In this edition, Sebastien Thomas tackles the urgent topic of air quality with expert Louise Thomas.

Newsletters
Louise Thomas
October 25, 2024

Air Aware Labs enters a new chapter

Welcome to the twenty-first edition of our newsletter, as Air Aware Labs welcomes its first equity investor and is poised for growth. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Louise Thomas
October 17, 2024

Valuu makers podcast

Our CEO Louise Thomas recently appeared on the Valuu Makers podcast with Ryan Purvis

Newsletters
Louise Thomas
October 11, 2024

Air Aware Labs gets the benefit

Welcome to the twentieth edition of our newsletter - as we get our AirTrack product listed as an employee benefit, for the school run and via influencers. And all while Will completes the Lisbon marathon - his AirTracking is above! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Louise Thomas
October 11, 2024

Interview with FounderCatalyst

We’re thrilled to feature Louise in our Female Founder Friday campaign, highlighting her innovative work and the impact her business is making on global health. I, Gideon, Head of Marketing at FounderCatalyst, had the pleasure of speaking with Louise about her company, challenges, and vision for the future.

Health
Louise Thomas
October 10, 2024

Air pollution and mental health

On World Mental Health Day, we look at the impact of exposure to air pollution on mental health. Particulate matter is known to reach every organ in the body, so it should not be surprising that it can lead to mental illness. However the exact mechanisms and impacts are less well understood and scientists are calling for greater research into this.

Media coverage
Louise Thomas
September 30, 2024

FDI Insider Health and Wellbeing Initiative Award

We are proud to announce that we have won the Health and Wellbeing Initiative award 2024! Please see https://fdiinsider.com/award-winner-2024/air-aware-labs/

Newsletters
Louise Thomas
September 27, 2024

Air Aware Labs gets studious

Welcome to the nineteenth edition of our newsletter - as we build our team and prioritise our roadmap after our successful AirTrack launch! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Newsletters
Louise Thomas
September 13, 2024

Air Aware Labs launches and lands

Welcome to the eighteenth edition of our newsletter - breathing a sigh of relief as our product has landed! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we've now hit 500 valued readers!

Media coverage
Louise Thomas
September 9, 2024

CleanTechnica article on international clean air day

Air Aware Labs was featured in an article by CleanTechnica, written by Carolyn Fortuna

Media coverage
Louise Thomas
July 12, 2024

Enspire Oxford Wonderwomen

Our CEO Louise was featured in the Oxford University Enspire series of Wonderwomen!

Media coverage
Louise Thomas
September 7, 2024

Updated Springwise article

On 7th September 2024 (the International Day of Clear Air for Blue Skies) the startup announced the launch of its AirTrack platform. Available in two subscription tiers, the platform provides users with personalised real-time air quality data, exposure reports and scores, and visualisations based on recent outdoor activities. With these insights, users can identify pollution hotspots and take action to protect themselves and avoid certain places and times of day outside.

Media coverage
Louise Thomas
September 7, 2024

Air Quality News article

To coincide with the UN’s International Day of Clean Air for Blue Skies, Air Aware Labs, a London-based start-up, have today announced the launch of AirTrack, a platform designed to help athletes understand their personal exposure to harmful air pollutants and enable them to take mitigating measures.

Newsletters
Louise Thomas
August 30, 2024

Air Aware Labs speeds out of summer

Welcome to the seventeenth edition of our newsletter - where a summer break is a vague concept! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Media coverage
Dr Sacha Manson-Smith
August 21, 2024

Tech Talks Podcast

Today on Tech Talks we welcome CEO of Air Aware Labs Louise Thomas to chat about their mission to personalise air pollution data, and make it easier for us all to find better quality air, particularly whilst we are exercising.

Health
Dr Will Hicks
August 21, 2024

Air Pollution and Dementia

Dementia is a debilitating condition affecting millions worldwide, characterised by the progressive decline in brain functioning that impacts memory, thinking, and other mental abilities.

Newsletters
Louise Thomas
August 16, 2024

Air Aware Labs goes for gold

Welcome to the sixteenth edition of our newsletter - fuelled by Olympic inspiration! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Health
Dr Will Hicks
August 8, 2024

Air Pollution and Commuting

Did you know that the average Londoner spends 6% of their time commuting, but this time accounts for 30% of their air pollution exposure? This exposure depends on how you choose to commute to work, the surrounding traffic, and the surrounding environment.

Newsletters
Louise Thomas
August 2, 2024

Air Aware Labs heats up

Welcome to the fifteenth edition of our newsletter - just as we've hit 1000 followers! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Sport
Dr Will Hicks
July 26, 2024

Air Pollution and the Olympic and Paralympic Games

Today marks the opening ceremony of the 2024 Summer Olympic and Paralympic Games in Paris.

Newsletters
Louise Thomas
July 19, 2024

Air Aware Labs hits six months

Welcome to the fourteenth edition of our newsletter - exactly six months since our first, and what a lot we have achieved!

Health
Dr Will Hicks
July 18, 2024

Air Pollution and Pregnancy: How Air Pollution Impacts us from the Beginning

Air pollution impacts our everyday life, and we now know that it can negatively impact babies before they are even born.

Newsletters
Louise Thomas
July 5, 2024

Air Aware Labs multiplies

Welcome to the thirteenth edition of our newsletter - as we get deep into product development, build our company partnerships and expand our team.

Media coverage
Louise Thomas
June 21, 2024

Seed Run - runner interview

Meet our CEO! Louise Thomas had the opportunity to sit down with SeedRun London and gave insight into what it's like creating a startup.

Newsletters
Louise Thomas
June 21, 2024

Air Aware Labs cleans up

Welcome to the twelfth edition of our newsletter - as we launch our challenge for Clean Air Day, get shortlisted for a sustainability award and pitch our business extensively.

Media coverage
Louise Thomas
June 20, 2024

BeLambeth Climate Action: Sustainable Impact Award

We are delighted to announce that we’ve been shortlisted in the Climate Action: Sustainable Impact Award category in the BeLambeth Awards 2024!

Sport
Dr Will Hicks
June 16, 2024

Early insights from Air Aware Labs

Training for an athletic event in a bustling city or near an industrial area can significantly impact your health and performance due to air pollution.

Newsletters
Louise Thomas
June 7, 2024

Air Aware Labs expands

Welcome to the eleventh edition of our newsletter - as we expand our team and formally join the GoodTech Ventures accelerator.

Newsletters
Louise Thomas
May 24, 2024

Air Aware Labs runs up hills

Welcome to the tenth edition of our newsletter - always climbing, as we progress our product, build our team and get public recognition.

Media coverage
Louise Thomas
May 21, 2024

Springwise article

Breathe easier with personalised air quality insights. How is this solution helping athletes protect themselves against the effects of outdoor air pollution?

Media coverage
Louise Thomas
April 10, 2024

Air Quality News front page

Air Aware Labs, who specialise in developing real-time, high-resolution air quality modelling solutions to combat personal exposure to air pollution, has announced its integration with Strava, the leading social platform for athletes.

Health
Dr Will Hicks
May 7, 2024

World Asthma Day 2024

Every 10 seconds, someone experiences a potentially life-threatening asthma attack. World Asthma Day (7 May 2024) provides us with a moment to reflect on the impact of air pollution on asthma.

Newsletters
Louise Thomas
May 10, 2024

Air Aware Labs accelerates

Welcome to the ninth edition of our newsletter - never sitting still, as we progress our product and our fundraising.

Newsletters
Louise Thomas
January 19, 2024

We Are Air Aware

Are you? Welcome to the inaugural edition of WeAreAirAware, the first of our fortnightly emails as we build a company through the ZINC venture builder.

Newsletters
Louise Thomas
February 2, 2024

We are Air Aware Labs

We are thrilled to bring you the second edition of our newsletter, fresh from the innovation hub that is now officially Air Aware Labs.

Newsletters
Louise Thomas
February 16, 2024

Air Aware Labs lands

Welcome to the third edition of our newsletter - we are excited to start bringing Air Aware Labs to the real world!

Newsletters
Louise Thomas
March 1, 2024

Air Aware Labs takes off

Welcome to the fourth edition of our newsletter, which has been flying off the stands!

Newsletters
Louise Thomas
March 15, 2024

Air Aware Labs on wheels

Welcome to the fifth edition of our newsletter, which marks the end of the Zinc Venture Builder as well as our 'meet the team' series.

Newsletters
Louise Thomas
March 29, 2024

Air Aware Labs out in the world

Welcome to the sixth edition of our newsletter, as we venture out into the world beyond Zinc.

Newsletters
Louise Thomas
April 12, 2024

Air Aware Labs gets kudos

Welcome to the seventh edition of our newsletter, as we venture out into the real (often digital) world beyond Zinc.

Newsletters
Louise Thomas
April 26, 2024

Air Aware Labs goes global

Welcome to the eighth edition of our newsletter, as we start to see our product adopted around the world and join an international coalition.

Health
Louise Thomas
April 7, 2024

World Health Day 2024

On World Health Day we lay bare the stark facts about the impact of air pollution on our health

Sport
Dr Will Hicks
March 23, 2024

From ParkRuns to Podiums: Navigating Air Quality in the World of Sports

We've been investigating the impact of air pollution on sports, performance and health 🏃‍♂️🍃

Families
Louise Thomas
February 25, 2024

9 out of 10 parents

Here we delve into the impact of air pollution on children and families.

Stay Air Aware

Sign up for our fortnightly company newsletter on LinkedIn for exclusive insights and updates.