Our CSO joined the Tech Trailblazers Startup Podcast

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August 19, 2026

Our co-founder and Chief Science Officer, Dr. Will Hicks, recently sat down for a wide-ranging conversation on what's really in the air we breathe and why most of us have no idea.

Will trained in air quality labs at Imperial College London before co-founding Air Aware Labs with Louise Thomas. That scientific grounding shows up everywhere in AirTrack, the app he helped build to turn invisible pollutants like nitrogen dioxide and PM2.5 into something people can actually see and act on. Powered by Google's Air Quality API with hourly updates at a 500-by-500-metre resolution. AirTrack shows how pollution varies street by street, hour by hour, so a runner, a parent on the school run, or a commuter can choose a cleaner route without needing a science degree to interpret the data.

The conversation gets at the heart of why Air Aware Labs exists: air pollution is one of the biggest environmental threats to human health, yet it remains largely invisible in daily decision-making. Will's take is simple: the tools to understand your exposure should be as accessible as a weather app.

Curious what else came up? Read the full newsletter "What are you actually breathing? How Air Aware Labs is making air-quality data personal" or watch the full episode on YouTube "Founders on Fire: with Dr Will Hicks from Air Aware Labs"

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