Welcome to the forty-eighth edition of our newsletter, as we launch two new affiliations and welcome a new intern. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

With over 230,000 activities logged by AirTrackers around the world, we are increasingly able to use our own data to bring insights into air pollution exposure. While spatial data plays an important role, we believe the true insights - and therefore action - come when connecting that to people. We launched some of this data for World Cities Day, bringing insights into highest and lowest recorded nitrogen dioxide and fine particulate matter exposure in urban centres across the world. Please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

• we launched two new affiliations over the past fortnight. As part of a partnership on clean air, Forest has given us pro bono advertising space for AirTrack to support their riders. With Asthma + Lung UK we are giving their runners for the London Landmarks half-marathon access to AirTrack Premium
• we have been rolling out enhancements of our AirTrack app, as well as continuing to build products to fit business requirements - watch this space for more on our pilots
• we will be delving into how to measure our impact in the coming months, including looking at a health economics assessment and considering our Social Return on Investment. We are likely to involve users and wider stakeholders in this so shout if you'd like to be involved!

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Go with us towards clean air

• please join us in our new Reddit site!
• come and see us at upcoming pitches and events: Lisbon Start-up Guide Summit on 9 November, Nottingham EISA event on 12 November and the Invest-ability Health pitch on 12 November (online).
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Ian Rummels Sarah King Ben Brothers Adam Taylor Taras Kovtun Yasemin Gunes Agniprotim Sen Kester Ratcliff Michael Coleman David Houghton Nandini Aggrwal Mital M Patel Fannie Serrano Loukik Arora, Ph.D. Nina van Schaick Matthew Hayes Ben Brabyn Abigail Whitehouse Dr Zein Toukan Marina Walker Steve Rimmer Sital Joshi Roddy Weller Steven Mooney Zhenghong Liu Tamara Polajnar, PhD Pallavi Jayashankar ☞ Desigan Chinniah ☜. We hope you'll all continue with us towards clean air.

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Meet the partner

We are running a series of spotlights on the many people and organisations who have supported our journey so far. This week, we are meeting Caty Keen, founder of Our Planet Needs You, with a background in growth marketing and community partnerships.  Caty says, "Our Planet Needs You (OPNY) is a community-led start-up born in White City, London. Now active in 10 schools across Hammersmith and Fulham, this story-driven programme teaches primary pupils nine practical actions to tackle pollution and climate change. Each action becomes a fun challenge, with schools earning points and competing for a place on the OPNY Leaderboard. The fifth challenge, Active Travel, encourages pupils to walk or wheel to school instead of travelling by fossil-fuelled vehicles.

"With support from Air Aware Labs, students learned about nitrogen dioxide exposure and pollution “hot spots” using local air-quality visualisations. They discovered how choosing routes away from busy roads and closer to green spaces can significantly reduce the air pollution they breathe. It was a powerful and engaging way to introduce pupils to the invisible threat of poor air quality, and to show how simple daily choices can make a real difference."

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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