Air Aware Labs goes for gold

|

August 16, 2024

Welcome to the sixteenth edition of our newsletter - fuelled by Olympic inspiration! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Stay Connected with Air Aware Labs

Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!

Send us mail on

More Articles

General
Dr Will Hicks
December 17, 2025

Annual Report 2025

Air Aware Labs publishes first Annual Report, revealing the hidden impact of the air we breathe on health and performance

General
Louise Thomas
December 15, 2025

Women and air pollution

In this article, we examine the ways in which air pollution affects women’s health, arguing that air pollution is not only an environmental issue, but also a critical gender and environmental justice concern that demands a targeted and inclusive policy response.

Media coverage
Louise Thomas
December 10, 2025

Interview with Tech Round

Our CEO was interviewed by TechRound, which offers readers articles, insights, interviews, top 10s and how-to-guides for startups and business.

Air Aware Labs goes for gold

Welcome to the sixteenth edition of our newsletter - fuelled by Olympic inspiration! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Louise Thomas
August 16, 2024

Welcome to the sixteenth edition of our newsletter - fuelled by Olympic inspiration! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

While the Olympics has been incredibly exciting, most of us get our daily activity from our commute. This means we can have 30% of our daily exposure to air pollution while commuting. We have been zoning in on these challenges in our latest article. This is also in preparation for Will's appearance at the Zero Carbon Commuting conference in September. While our initial product is focused on athletes, the applications to active travel and other sectors are huge. Please join us on our mission - Personalising Air Quality, for everyone.

******************

Hot off the press

  • we were so excited to see Georgia Bell - who supported us right from the outset of our elite athletes' panel - win Bronze in the 1500m in Paris. While we clearly can't claim any causality, it was great to see an athlete who obviously pays attention to all aspects of her craft winning big! Later this month we'll have the pleasure of seeing Claire Cashmore MBE PLY compete in her sixth Paralympics. And another member of our panel, Travis Bramley is providing huge insights in our latest product development while also competing internationally
  • having updated our website, we have gone for a bigger launch of the AirTrack dashboards. We continue to test premium features with our user group and hope to launch these fully very soon! We'd love any feedback on our website too
  • Louise's podcast on Tech Talks is coming soon. We'll add a link when it drops!

******************************

Go with us towards clean air

****************

Meet our users

Meet Sean Owens, one of our early adopters and user testers! Sean says: I work full-time as a family doctor in Ireland. Much of the work of modern medicine is now focused on disease rather than health. The health advice that is given in the healthcare setting is usually swamped by an unhealthy food environment, locked in a sedentary lifestyle, toxic social media, etc., outside of the healthcare setting. Most of us recognise that we could eat healthier and exercise more frequently. We know we could limit our alcohol intake and go to bed earlier. But few of us ever stop to consider whether the air we breathe is conducive to our overall health or even silently causing us harm.  

There is a lot to say and do about air pollution. Despite being named as one of the largest health threats globally, air pollution is easy to dismiss as the air we breathe often doesn’t look or feel like a problem. The EPA estimates as many as 1600 people in Ireland die each year because of air pollution before considering how many people are seriously ill and unable to work, care for loved ones, live independently, etc. Those numbers are comparable to COVID, yet we rarely stop to wonder if we could avoid some of the harmful effects of unclean air. Perhaps making the invisible issue of air pollution visible is as important a step as actually cleaning it up.

Enter Air Aware Labs. I first became aware of their work when a group of like-minded healthcare professionals decided to run a marathon to highlight the 26 years we have left to reach Net Zero. By chance or circumstance, the marathon in Dingle Co. Kerry is on September 7th, which is the UN International Day of Clean Air. So many of the climate action policies we need to take have health co-benefits, but none more so than reducing air pollution. When training, we used Strava to share the successes as well as the pains in training for a marathon. When I discovered Air Aware Labs could link in with my Strava account, I could now see the invisible. I am now finding out where and when to run to maximize my health. They say if you can’t measure it, you can’t manage it. Now, we have a way of measuring the air quality we breathe.

*************

Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message!

******************

More newsletters

Although the Venture Builder has finished, we will never forget our fellow ZINC teams.  Please read and subscribe to newsletters of others in cohort 7: