Pre-print of first scientific article

|

December 31, 2025

SSRN has published our new pre-print article (currently under review in the Cities journal) which explores how air quality evidence can evolve within transport and urban planning decision making.

Stay Connected with Air Aware Labs

Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!

Send us mail on

More Articles

Newsletters
Louise Thomas
July 3, 2026

Air Aware Labs wins big!

Welcome to the sixty-fifth edition of our newsletter, as we win a climate innovation prize, build up work on women's health and launch a partnership with Diamond League! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Sport
Dr Will Hicks
July 2, 2026

Air Aware Labs to provide air quality data for London Diamond League

As thousands of fans head to London Stadium for this year's London Diamond League, elite athletes will be preparing for every aspect of competition, from training and nutrition to the weather on race day. This year, Air Aware Labs is adding another important layer to that picture by providing live air quality data, helping make the invisible visible for athletes, spectators and organisers alike.

Media coverage
Louise Thomas
June 29, 2026

CEO Featured in Executives Diary: Louise Thomas knows impact won't get you funded

Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.

Pre-print of first scientific article

SSRN has published our new pre-print article (currently under review in the Cities journal) which explores how air quality evidence can evolve within transport and urban planning decision making.

Dr Will Hicks
December 31, 2025

SSRN published our new pre-print article (currently under review in the Cities journal) which explores how air quality evidence can evolve within transport and urban planning decision making.

While statutory air quality assessments remain essential, our paper shows that relying on predicted changes in annual average concentrations can overlook the route-level and time-specific exposures people experience in practice. By complementing existing assessments with route-level exposure analytics (as well as providing residents with tools such as AirTrack to reduce exposure), planning workflows can better evaluate schemes based on realised health outcomes, not just infrastructure delivered.

We also present a case study in Brent (Harlesden) demonstrating how active travel routes can be designed to minimise air pollution exposure.

As we continue to personalise air quality data, our approach supports more equitable, targeted interventions by identifying when and where exposure burdens are highest within cities. In doing so, it helps shift air quality from a purely retrospective compliance requirement towards a more proactive, health-centred decision-support tool for planners and policymakers alike.

Read the full pre-print article.