For race organisers · World Athletics ABW

Get all six air quality points for your ABW rating.

We map the air along your course, share it with your runners and give you the evidence World Athletics asks for. No equipment to install. The TCS London Marathon worked with us in 2026 and scored 6 out of 6.

No equipment to installEvidence ready to submit
Air quality screen with a QR code at the start of the TCS London Marathon 2026

Why it matters

Air quality now counts towards your rating

World Athletics rates events from Bronze to Platinum under its Athletics for a Better World (ABW) Standard. Air quality is part of that score – and most events are not yet claiming it.

6

local air quality points under ABW – one is required

2026

the year ABW became part of the contract for World Athletics Series hosts

40 of 102

reporting events included air quality in the Standard's first full review

The six points

What World Athletics asks for, and what we do

For each point, we do the work and write the evidence for you.

1

Required

An air quality plan

We write the air quality sections of your plan with you: local rules, how to reduce pollution and how to protect athletes.

2

+1 point

Data from the nearest monitors

We find the official monitors near your course and collect one month of their data, with charts.

3

+1 point

A map of the air on your course

We map air quality street by street, from start to finish. No sensors needed.

4

+1 point

Data shared every day and every hour

Daily screens for elite athletes and a live hourly web app anyone can open with a QR code.

5

+1 point

Messages for your participants

Ready-to-send newsletter text, screen content and FAQs that explain air quality simply.

6

+1 point

Awareness on race day

Screens at the start with a live QR code, plus articles before, during and after your event.

How it works

Four steps, from first call to submission

You approve everything before it goes out. We do the rest.

Start at least six weeks before race day, so we can collect a full month of data. [NEEDS INPUT: confirm lead time]

Book a 30-minute call

1

Start · Point 1

Plan

We study your course and local rules, tell you which points you can claim, and write the air quality sections of your plan.

2

One month before race day · Points 2–3

Measure

We collect data from the nearest official monitors and map the air along your whole course.

3

Race week and race day · Points 4–6

Share

Newsletter text for runners, daily screens for elite athletes, and screens with a live QR code at the start.

4

Within four weeks after · All six

Report

A report with charts, plus ready-to-submit wording for every point.

The 2026 season

Trusted beyond London

Three major athletics events in 2026, on the road and in stadiums.

Want more?

We can help with more than six points

Tell us about your event and what you need – more ABW points, international athletes or growth – and we will come back with ideas.

Let's get your six points

In a 30-minute call, we'll tell you which points your event can claim and what it takes. Or tell us about your event first.