April 9, 2025
A year ago today we took our first step into personalised air quality data! We launched our integration with Strava, which catapulted us into people's fitness data across the globe! This is a little celebration as we gear up to launch our full AirTrack app next Monday!
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Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!
Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.
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The 2026 FIFA World Cup spans three host nations, 16 cities, and 104 matches. Scouts have analysed every squad. Coaches have dissected every formation. But there is one factor almost nobody is talking about, and it may be the most consequential environmental difference of the tournament. The air.
Welcome to the sixty-fourth edition of our newsletter, as we get ready to launch our A to B cleaner route planning feature, get selected to pitch in multiple competitions and plan exciting events for Clean Air Day and London Climate Action Week. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.
Get in touch with Air Aware Labs to help transform the impact of air quality on human health.
Company registered in England, registration number 15435500.
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A year ago today we took our first step into personalised air quality data!
A year ago today we took our first step into personalised air quality data! We launched our integration with Strava, which catapulted us into people's fitness data across the globe! This is a little celebration as we gear up to launch our full AirTrack app next Monday!
