Welcome to the twenty-fifth edition of our newsletter, as we delve into user research, undergo a rebranding, get global coverage with World Economic Forum and launch our B2B website. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we have now hit 600 valued readers!

The impact of wood burning is getting significant coverage in the UK and elsewhere. Global Action Plan has called for it to be phased out and Mums for Lungs are putting a spotlight on it too. Air pollution is a significant urban issue, but its sources stretch far beyond city limits. A recent study in the West Midlands showed how wood burning (25%), traffic (22%), and secondary aerosols (25%) — often driven by agricultural emissions — significantly impact air quality in Birmingham. Many people do not realise that air pollution is typically worse in the winter months, as more wood and other fuels are burnt, and the cold temperatures can trap the pollution. We have more evidence on the impact of wood burning in our recent blog. To help everyone understand and reduce their exposure to this threat to health, please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

• we have been rebranding! See our updated logo above and look out for our new branding across all our sites. Thank you to Lía Budnik and Lila Goldberg for their leadership of this work!
• we have launched a new part of our website focused on our offer to businesses and other organisations. This includes AirTrack Enterprise and AirAware API. We would love any feedback
• we were excited to launch our blog with the World Economic Forum, our end of year Wrapped and our article on market research. We've had a busy few weeks drawing together our learning from the past year. Thank you also to EISA, Above and Beyond and FounderCatalyst for featuring us too!

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Go with us towards clean air

• our socials will be buzzing with our new content! Please follow us - Instagram and TikTok (we have decided to no longer have a presence on X)
• following our blog with World Economic Forum on sports and sustainability, we would love intros to major sports brands
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Olivia Wing Konstantinos Dimakos Matthew Churcher Dr. Naresh Kumar Macherla Kate Morrison-Betts Luca Leone Kaushal Mody Marta Mrozowicz Richard Friend Dom Maskell Geoffrey Lloyd Yi Zhang Jasmin Thomas Zhenghong Liu Jem Stein Roddy Weller Kitty Harris Solomia Boretska Amy McDonnell Kester Ratcliff Tom Walsh Emily Brown Altaïr Sheikh Robyn Greaves Jeremy Healsmith Mary Rodgers Cherry Swayne Erin Spurling Sam Simpson Gideon Stott Véronique Rapetti Pratik Desai Andrew Thompson Richard Coates Olivia Sibony Emmie Faust Andrew Jeffries. We hope you'll all continue with us towards clean air.

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Meet the team

This week, we welcome Abigail Manthous who will be joining us in January as research and marketing intern. Abby says: As a student, pursuing a Bachelor of Science in Molecular and Cellular Biology at the University of Connecticut, I have developed a strong foundation in the sciences, particularly in understanding the intricate roles of biology in the human body and environment. Beyond academics, my role as a Logistics Supervisor at NeuroNeeds, a nutritional supplement startup, expanded my knowledge and developed useful skills including marketing strategies, team collaboration, and time management.

I am incredibly excited to get started at Air Aware Labs as a Research and Marketing Intern. I look forward to contributing my skills and experiences to support the company and its mission. I am most excited to experience different cultural perspectives and to collaborate with an international team, as this will provide valuable experience that I can carry forward into my future endeavors. I want to thank Louise Thomas and William Hicks for giving me this amazing opportunity, and I am looking forward to working alongside Lía Budnik within the Marketing and Communications Department!

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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More newsletters

Although the Venture Builder has finished, we will never forget our fellow ZINC teams.  Please read and subscribe to newsletters of others in cohort 7:

• Pavandeep Rai here
• Marjo Palanee here
• Donna Egan here
• Josh Piddock here
• Guy Naor here
• Veronika Bridgman here
• Lisa Rickers here
• Natalia Baltazar here

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