Our contact details

Name: Air Aware Labs Ltd

Address: 76 Dalberg Road, London, England, SW2 1AW, United Kingdom

E-mail: support@airawarelabs.com

Who We Are

Air Aware Labs Ltd is an environmental health technology company with company registration number 15435500. As the Joint Data Controller of the information you provide to us through our add-on app that integrates with Third-Party Account Providers (e.g. Strava), we are committed to the protection and responsible handling of your personal data.

The type of personal information we collect

We collect, process and store the following information:

  • Personal identifiers, contacts, and characteristics (for example, name and contact details);
  • Third party activity data including activity IDs, types, locations, times, and dates. This includes collecting and processing location information;
  • Environmental data related to your activities (e.g., air pollution levels encountered during your activities);
  • We may collect or infer health information. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators;
  • When you make a payment on Air Aware Labs, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry (PCI) compliant third-party payment services and we do not store your credit card information;
  • We may collect information directly from you, such as when we collect your feedback through surveys;
  • Analytics data about how you use our product and services.

Third Party authentication (e.g. Strava integration) is a service provided by the Third-Party. We cannot see your username or password.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you through your use of our app and integration with Strava to provide you with our services i.e. for the following reasons:

  • To provide personalised air pollution data and insights based on your activities
  • To enhance your understanding of environmental health as it relates to your fitness routine

Your personal information is collected::

  • Directly from you when you use our app or website and its features
  • From third-party software such as Strava, when you authorise our app to access your Strava data for the purpose of providing our services
  • Through automated technologies or interactions with our services using cookies and other tracking technologies.

We may share this information with third-party service providers who assist us in delivering our services, under strict confidentiality agreements. 

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) you have given consent to the processing of your personal data for one or more specific purposes and can withdraw this at any time by contacting us at our email address;

(b) processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract;

(f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data, in particular where the data subject is a child.

How we store your personal information

Your information is securely stored within our data processing systems and third-party cloud services, ensuring the highest standards of data protection.
We keep your personal information for as long as you use our app or until you request its deletion. We will then dispose of your information by securely erasing it from our systems.

How we use your personal information 

We use the information that you - or a Third-Party - has given us in order to offer personalised environmental health insights and recommendations to improve your fitness experience. There are several uses of your information:

(a) To customise your experience

We may use the information we collect and receive to customise your experience. For example, we may suggest low-pollution segments, routes, challenges, or clubs on Strava that you may want to try. Legal basis: b) contract

(b) To provide you with targeted promotions

We may use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences. For example, if you are an active user who has never subscribed to our premium service, we may send you an offer for a free subscription trial. We may also use the information we collect and receive to market and promote the Services, for partnership opportunities,  activities and events on Air Aware Labs, and other commercial products or services, including using email and push notifications, in accordance with your preferences. Legal basis: a) consent

(c) To assist you with a support request

We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue. Legal basis: f) legitimate interest

(d) To improve our Services

We also use the information we collect and receive to conduct research, and to analyse, develop, troubleshoot, and improve the Services. To do this, Air Aware Labs may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services. Legal basis: f) legitimate interest

(e) To communicate with you

We may contact you when investigating alleged violations of our terms or to send proactive customer support messages. Legal basis: f) legitimate interest

(f) To process your subscription

We use the information we collect to process your subscription, including using your location data to determine your country pricing. Legal basis: b) contract

How we share your personal information 

We share your personal information with Third-Party Providers to perform the services we have contracted with them to provide. Air Aware Labs uses the following sub-processors:


We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry-standard technologies to help us monitor and improve our newsletter. MailerLite’s privacy policy is available at https://www.mailerlite.com/legal/privacy-policy. You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter at any time.


We use Piwik to capture and process user analytics data, to help improve our products and services. You can change your settings by clicking the button below.

Privacy settings


We use FusionAuth to provide user authentication services


Our virtual servers and databases are hosted by Fly.io

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data that is not Personal Data

We may convert Personal Data into anonymous data, that is data which can no longer be linked with identifiable individuals, for example by aggregation of data about multiple individuals. We may create aggregated, de-identified or anonymised data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. 

We may use such anonymous data and share it with third parties for our lawful business purposes, including to analyse, build and improve the Service and other future products and services, and promote our business, provided that the data remains anonymous. We do not delete anonymous data on any particular timetable. You may assume that we could keep it indefinitely. 

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information. 
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 
  • Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at support@airawarelabs.com if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at support@airawarelabs.com. You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk

Privacy Policy Updates

Air Aware Labs reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Air Aware Labs makes changes to this Privacy Policy, the updated Privacy Policy will be posted in a timely manner. If we make changes we deem to be material, we will provide a prominent notice. If you object to any changes to this Privacy Policy, you should stop using the Services and delete your account.

This policy was last updated on 11 June 2024.