Welcome to the twenty-seventh edition of our newsletter, a year after we sent out our first and as we come up to our anniversary of incorporating Air Aware Labs! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

We got a reminder in London over the weekend of why our work is so needed, even in places where air quality is generally improving. Pollution levels in London hit the level where people are advised to limit outdoor activity. Meanwhile, as the immediate dangers to Los Angeles residents are clear, they are also having to protect themselves from the longer-term impact of pollution from wildfires. To keep up to date on air pollution and its impact on you, join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

• we have started onboarding for two accelerators that will help us define and execute our commercialisation and growth strategy - the Centre for Business and Industry Transformation (CBIT) and Barclays Eagle Labs / AccelerateHER female founders accelerator
• we have started work on a project with Sustainable Ventures on branding and web design, particularly for our AirTrack product - we are excited to bring the outputs soon! This is sponsored by London Borough of Lambeth to whom we are very grateful!
• as part of our continued push in the fitness sector, we have launched our latest article summarising the research on the impact of air pollution on marathon times. We are also grateful for recent mentions in Royal College of Paediatrics and Child Health (RCPCH)'s blog and by #Walkabout.

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Go with us towards clean air

• we now have all the commitments we need to close our pre-seed round but are open to further strategic investors, bringing expertise in healthcare in particular. We have SEIS available. Please contact us if you are able to deploy quickly
• we now have a growing group of user testers for our mobile app beta but keen for a few more. We also have a preponderance of women this time so would particularly welcome men! Please contact us if you are interested
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Jacqueline Gordon Jonathan Gilmour James Wright Emily Brown Victoria Xie Sarah Sowers Jasmin Thomas Tabitha Luxmoore-Styles Catherine Ann Reid Piera Carugno, CEng Richard Coates Robert Gordon Thomas Knights Roxane Sanguinetti Stephane Kuhn Amandine Alexandre Hetan Shah Olivia Sibony Elizabeth Pirrie Rhona Campbell Justine Holmes Rebecca Lardeur Annie Tripp Vysh Manivannan Véronique Rapetti Harry Apperley Ben Brabyn Jelena Skene Hannah Cooper Ravi Nar Theresia M.R. Heinrich Sarah Tizzard Gillian Rodgers Yuxi Pan Kitty Harris Aisling Roper Alex Cornean, PhD Xiao Ma Connor Morrison Ksenia Fortin-Brazeau Zackarie Fortin-Brazeau Dr Amanda Penny Matthew Naisbit Jessica Dosanjh Alan Debonneville. We hope you'll all continue with us towards clean air.

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Meet the team

This week, we are meeting Kaushal Mody, our Growth Strategy intern. Kaushal says "Currently pursuing an MSc in International Management at Imperial College London, I bring a strong analytical foundation and a passion for driving impactful change, built through diverse professional experiences in finance, strategy, and operations. At TresVista, I gained valuable experience in delivering detailed financial analysis and market research, supporting clients with data-driven insights that informed critical investment decisions. At Hiten Enterprise, I led a digital transformation initiative that expanded market reach and optimized operations for measurable success.

"I’m thrilled to join Air Aware Labs as an Intern, where I’ll be working on market sizing—an area that aligns perfectly with my analytical expertise and strategic mindset. I’m particularly excited to immerse myself in the dynamic startup environment, gaining hands-on experience while contributing to meaningful projects that drive societal betterment. Grateful to Louise Thomas and William Hicks for this incredible opportunity, and I look forward to making a tangible impact as part of such an innovative and purpose-driven team!"

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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