Welcome to the thirty-ninth edition of our newsletter, as we take stock of our strategy and commercial priorities! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Yesterday in the UK, the NHS 10 year plan was unveiled. With a big focus on preventative health, we were happy to see the focus on air pollution. With the Clean Air (Human Rights) Bill - also known as Ella's law - having been reintroduced to Parliament this week, we are excited to see a cleaner world for UK residents. This is urgent, as respiratory doctors have been calling for in light of increased admissions for asthma attacks. We are excited to develop work alongside such clinicians to support those most affected by air pollution. Please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

• this week we held the third of our strategy sessions with advisers and investors. We looked at our product development and commercial strategy. We were so busy strategising we forgot to take the obligatory picture so we've gone with our team picnic instead! Thank you to the wider team who provide so much guidance and support
• we have continued our series of user stories with super-user Malcolm Buckley. We are always excited to highlight how users protect their health from the effects of air pollution through AirTrack. We are also talking to groups in London who are using AirTrack to build a case for campaigns
• we made the most of London Climate Action Week, including a stand at the Climate Innovation Forum and joining excellent meetings on how businesses can support air pollution goals, as well as a further Clean Air Day bike ride! We have also joined the Global Sustainable Sport network to connect with further like-minded organisations.

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Go with us towards clean air

• we continue to refine our low pollution route optimiser through user testing. Please join the waiting list if you wish to be the first to know when it goes live
• we are looking at sponsorship opportunities alongside major events and advertising companies - please shout if you would like to be involved
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Oliver Morgan Sophie Bailey 🙌🌿 Ryan J. Matthews-Robinson Roddy Weller Nicole Cowell Nina Davies Phil Borge-Slavnich Susie Dullard Emma Day Ken Drew Marie B. Kruth (Mary) Ben Brabyn Marjo Palanee Dr. Kayla Schulte Sandra Roycroft-Davis Chris Dooley Alex Revill Matt Blackledge Geoffrey Lloyd 🌳 Hannah Cox Altaïr Sheikh Helen Buchan Alexander Hirsch Alex Cornean, PhD Michelle Peter Lauren Massingham Gareth Barber Matt Oddy, CA Vaida Ska-McNeill Linda Hong Cheng Tom Komuro Mike Laflin Carl Savage. We hope you'll all continue with us towards clean air.

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Meet the team

This week we are meeting Kaushal Mody, who worked with us at the start of this year and has just rejoined. Kaushal says: "I’m excited to rejoin Air Aware Labs as a Commercial Strategy Intern, where I’m currently focused on expanding outreach to asthma clinics across the UK and supporting the development of strategic partnerships to scale the impact of AirTrack. In parallel, I’m working on building a streamlined KPI tracking system - from structuring outreach stages and partner priorities to automating dashboards that give the team real-time visibility into commercial progress.

"Through this experience, I’m looking forward to learning more about how digital health startups navigate the NHS ecosystem and what it takes to build strong, value-driven B2B partnerships. It’s been a rewarding opportunity so far, and I’m excited to continue contributing to the team’s mission."

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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