Welcome to the forty-seventh edition of our newsletter, as we co-launch a new CSR framework on air pollution and continue enhancing our products to address significant need. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

A major annual report on the health impacts of air pollution was released this week, reconfirming the data that air pollution leads to 8 million premature deaths per year. The greatest driver is outdoor pollution from fine particulate matter - this is increasingly seen as the primary health risk. With the northern hemisphere entering winter, and attendant risks from events including fireworks and bonfires, as well as the impact of domestic wood-burning on the outdoor environment, now more than ever it is crucial to track and reduce exposure to air pollution. Please join us on our mission - Personalising Air Quality, for everyone.

***************************

Hot off the press

• we are building and enhancing our AirTrack features every day - with support from our user testers. And we are kicking off a project through Practera to look at our positioning of our AirTrack Enterprise offer. We continue to iterate and improve our business-to-business website, which sets out our offers for health, fitness, employee wellbeing and more. Business France UK has been helping us to explore opportunities for B2B collaborations in Paris, Lyon and Grenoble - leading cities in sustainable urban living
• we have launched, with Responsible 100 and Global Action Plan, the first dedicated section on air pollution within a Corporate Social Responsibility Framework - we would love any feedback
• we did our first foreign language seminar last week - in Spanish, with colleagues from Mexico. And we have been busy pitching - following the great CBIT event pictured above, we have presented at FundMyPitch and the Santander X second round heats. Although we didn't make it through to the live finals for Santander X, we were delighted to be placed within the top 25 start ups within this major competition!

**********************************************

Go with us towards clean air

• more details will come shortly on an exciting collaboration on asthma - but meanwhile please contact us if you work in this field or have respiratory conditions yourself and want to learn more
• come and see us at upcoming pitches and events: Social Mobility Ventures investor evening on 28 October, Mountside Ventures investor evening on 6 November, Lisbon Start-up Guide Summit on 9 November, Nottingham EISA event on 12 November and the Invest-ability Health pitch on 12 November (online).
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Ben Brothers Taras Kovtun Yasemin Gunes 🎀 Vaida Ska-McNeill Laura Elms Deborah Young Serena Koivurinta Agniprotim Sen Sebastián Tagle Ciudad Fannie Serrano Lalo Sánchez Steven Mooney Nyree Trimbel Simon Collins Neil J Goldsmith💡 Roxane Sanguinetti Sandra Roycroft-Davis Lucy Urwin Tabitha Luxmoore-Styles Laura Keith Be Kaler Pilgrim Riccardo Lauro Yonca Braeckman Lilac Watt Jim Newton David Tejs Joerring Stephanie Wetmore Elizabeth Corse Véronique Rapetti Danielle Applestone, PhD Michael Edwards Ned Hillsborough, ACA Michael Norton Sophie Winwood Joey Smith Richard Teideman Victoria Peppiatt
  Alan Debonneville. We hope you'll all continue with us towards clean air.

****************************

Meet the partner

We are running a series of spotlights on the many people and organisations who have supported our journey so far. This week, we are meeting Roddy Weller, who is a Project Lead for Clean Air at the World Economic Forum.  Roddy says, "At the Forum, we’re focused on showing business is a force for good with a people mindset. This includes finding new opportunities, knowledge partners and collaborative projects where we can scale learnings through global leadership. Clean Air is a strategic growth area for our Centre for Nature and Climate. It includes the Alliance for Clean Air – the first global private sector initiative to tackle air pollution – and the Global Future Council on Clean Air – a multisectoral think tank community of 20 thought leaders and experts.

"I've been working with Air Aware Labs over the past year to highlight innovations in the world of air quality. I’m aligned with Air Aware Labs and their approach to engage communities into solution building. In the latest edition of the World Economic Forum Global Risks Report, pollution was ranked as the sixth most severe global risk over the next two years—up four places from last year. It was also listed among the top 10 global risks for the next decade, and young people under 30 place it third. I’m excited to work with them to raise greater awareness, promote air quality into decision making and engage larger ecosystems to drive action."

********************

Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

‍