Welcome to the twenty-fourth edition of our newsletter, as we bring on our employee no 1 and enter a new phase of user engagement. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

As the government launches new guidance to support the creation of school streets, we have been looking at ways we can support schools and families to reduce the impact of air pollution on children. Children are highly susceptible to the effects of air pollution as they breathe more rapidly, are nearer car exhausts and often breathe through their mouths. And it's not just respiratory conditions: this recent study has shown the connection to eczema, from which many children suffer. Location of London schools doesn't help, with almost all being in places that exceed safe limits. We've been working with Camden to offer our app for parents and schools, and recently put together plans to work with a school in Westminster. We also look forward to a strategic partnership with HomeRun App to bring a wider offer. Please join us on our mission - Personalising Air Quality, for everyone.

******************

Hot off the press

• we are now officially an employer having brought in Lia as our Communications and Marketing Officer. Lia introduces herself below. This is a huge step for us and we are very excited to see how Lia will grow and help us grow! We're working together on brand strategy, user engagement and marketing priorities
• we have also expanded our advisory team with Tom as our Go To Market adviser - we can already see that he and Lia will be a formidable team! We'll get an intro from Tom in our next edition
• we have officially launched our partnership with HealthKey who provide flexible health benefits to all, including AirTrack. And we look forward to our collaboration with World Economic Forum via our guest blog with them on air pollution and sports, which should launch next week.

******************************

Go with us towards clean air

• as our mobile app development continues in earnest, we have started on a new phase of user engagement and wider market research. Please contact us if you'd like to provide your feedback as a user or potential user!
• we aim to close our pre-seed round soon and have SEIS available. Please get in touch!
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Diana Peeva FCIPD Colette Harris Denise Celeghin Peter Chilumba Machona 🚀 Lisa Story Harry Apperley Emily Pilsworth Monica Pun Caty Keen Subramanian (Subi) Kuppuswami Umesh Kumar David Tejs Jørring Konstantinos Dimakos Yasin Gulam Tom Maverley Tom Cullen Torbjörn Maaherra Tamara Polajnar Daniel Wardle Aarsh Batra Viola Jardon Helen Goldberg Piera Carugno, CEng Bill Laffan Hannah Vero Kate Morrison-Betts Jordan Fletcher Roddy Weller Rachel Drapper Dr Amanda Penny Andrew Love Jody Muelaner Jordan Dignum David Janner-Klausner (he/him) Sam Simpson Lorena (Alikaj) Serjanaj, Dr, MBA, Msc Ben Brabyn. We hope you'll all continue with us towards clean air.

***************

Meet the team

This week, we welcome Lía Budnik our new Marketing and Communications Officer. Lia says: With a BA in Business Communication from Universidad ORT Uruguay and over four years in education, I combine creative and analytical skills with a passion for global impact. As Marketing and Communications Manager at ICF Uruguay, I enhanced the organisation’s visual identity, created results-driven content, and expanded brand reach using social media, WordPress, and data analytics. Collaborating with ICF Charter Chapters across Latin America further strengthened my expertise in cross-cultural communication and digital markets.

I’m thrilled to join Air Aware Labs as Marketing and Communications Officer! My proven track record in growing social media, SEO optimisation, and managing virtual events will help me excel in this position. I am particularly excited to deepen my startup expertise while applying my skills. Grateful to Louise Thomas and William Hicks for this opportunity. Looking forward to the journey ahead and being part of such an innovative team!

*************

Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

******************

More newsletters

Although the Venture Builder has finished, we will never forget our fellow ZINC teams.  Please read and subscribe to newsletters of others in cohort 7:

• Pavandeep Rai here
• Marjo Palanee here
• Donna Egan here
• Josh Piddock here
• Guy Naor here
• Veronika Bridgman here
• Lisa Rickers here
• Natalia Baltazar here

‍