November 17, 2024
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We were featured in the Winter edition of the Surbiton-based Good Life magazine (page 6).
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Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!
Welcome to the sixty-fifth edition of our newsletter, as we win a climate innovation prize, build up work on women's health and launch a partnership with Diamond League! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.
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As thousands of fans head to London Stadium for this year's London Diamond League, elite athletes will be preparing for every aspect of competition, from training and nutrition to the weather on race day. This year, Air Aware Labs is adding another important layer to that picture by providing live air quality data, helping make the invisible visible for athletes, spectators and organisers alike.
Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.
We were featured in the Winter edition of the Surbiton-based Good Life magazine
We were featured in the Winter edition of the Surbiton-based Good Life magazine (page 6).
