Air Aware Labs cleans up again!

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June 20, 2025

Welcome to the thirty-eighth edition of our newsletter, as we launch a beta version of Low Pollution Route optimiser in time for Clean Air Day! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have 800 valued subscribers!

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Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!

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Louise Thomas
July 3, 2026

Air Aware Labs wins big!

Welcome to the sixty-fifth edition of our newsletter, as we win a climate innovation prize, build up work on women's health and launch a partnership with Diamond League! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

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July 2, 2026

Air Aware Labs to provide air quality data for London Diamond League

As thousands of fans head to London Stadium for this year's London Diamond League, elite athletes will be preparing for every aspect of competition, from training and nutrition to the weather on race day. This year, Air Aware Labs is adding another important layer to that picture by providing live air quality data, helping make the invisible visible for athletes, spectators and organisers alike.

Media coverage
Louise Thomas
June 29, 2026

CEO Featured in Executives Diary: Louise Thomas knows impact won't get you funded

Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.

Air Aware Labs cleans up again!

Welcome to the thirty-eighth edition of our newsletter, as we launch a beta version of Low Pollution Route optimiser in time for Clean Air Day! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have 800 valued subscribers!

Louise Thomas
June 20, 2025

Welcome to the thirty-eighth edition of our newsletter, as we launch a beta version of Low Pollution Route optimiser in time for Clean Air Day! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have 800 valued subscribers!

Yesterday was Clean Air Day in the UK: the focus of the campaign was on the health impacts of air pollution, and how health professionals can engage. It seems every day a new study comes out with emerging evidence on the impacts on our health - whether that is cardiovascular disease, mental health, pregnancy risks and insulin resistance - all studies published in the last month. On the other hand, scientists are uncovering potential mitigations, including an enzyme that could reduce the impact on lung tissue. And this new report calculates the health gains of addressing air pollution. Given the immense effect of air pollution on our health, we aim to bring tools to help everyone address it. Please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

  • we were so excited to launch our low pollution route optimiser for beta testing in time for Clean Air Day! Please join the waiting list if you wish to be the first to know when it goes live
  • we have been out and about in the last fortnight at London Tech Week, the Yotewo side event, the EIS Association awards, Oxfordshire GreenTech conference and more. And next Wednesday please come and find us at the Climate Action Innovation Summit in London's Guildhall!
  • we're delighted to start posting our user stories from Malcolm, one of our super users, with more coming.

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Go with us towards clean air

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Meet the team

This week we are meeting Annika Budhwani our new intern. Annika says says: "I am undergraduate student at UC Berkeley pursuing degrees in Economics and English. I have a background in market research, idea development, and tailoring growth strategies to support community initiatives, with a lot of experience in both volunteering and supporting non-profits.

"I look forward to further advancing these skills at Air Aware Labs and contributing to a healthier society through meaningful solutions and innovation. Clean air is a necessity—one that, unfortunately, many people do not have knowledge about or access to. Through marketing AirTrack and supporting updates to make the app more accessible, I hope to support Air Aware’s mission of publicising air quality data for all, so that everyone can understand how their environment affects their health."

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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