Air Aware Labs gets studious

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September 27, 2024

Welcome to the nineteenth edition of our newsletter - as we build our team and prioritise our roadmap after our successful AirTrack launch! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Stay Connected with Air Aware Labs

Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!

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Louise Thomas
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Welcome to the sixty-fifth edition of our newsletter, as we win a climate innovation prize, build up work on women's health and launch a partnership with Diamond League! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

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July 2, 2026

Air Aware Labs to provide air quality data for London Diamond League

As thousands of fans head to London Stadium for this year's London Diamond League, elite athletes will be preparing for every aspect of competition, from training and nutrition to the weather on race day. This year, Air Aware Labs is adding another important layer to that picture by providing live air quality data, helping make the invisible visible for athletes, spectators and organisers alike.

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Louise Thomas
June 29, 2026

CEO Featured in Executives Diary: Louise Thomas knows impact won't get you funded

Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.

Air Aware Labs gets studious

Welcome to the nineteenth edition of our newsletter - as we build our team and prioritise our roadmap after our successful AirTrack launch! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Louise Thomas
September 27, 2024

Welcome to the nineteenth edition of our newsletter - as we build our team and prioritise our roadmap after our successful AirTrack launch! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Last edition we looked at the impact on school children. Recently, the impact before birth and for pregnant women has been on our minds. Our article from the summer got huge engagement yet the intersect between pollution and maternal health is rarely explored. The Royal College of Paediatrics and Child Health has recently put out a position statement on air pollution, which is hugely welcomed. We hope to bring solutions in the coming months. Please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

  • we spent Tuesday at the Imperial College campus. We had the opportunity to pitch to Imperial Venture Mentoring Service, and got to know the Enterprise Lab. Thanks Imperial!
  • we've been talking to TripShift and presenting at Mobilityways Zero Carbon Commuting Conference, making the connection between low-carbon commuting and reducing exposure to air pollution. The connections are strong - exposure during active travel is likely to be lower than if you commute by car, while demonstrating how to support employee health and productivity brings a new angle to net zero objectives
  • we have been investigating employee wellbeing platforms and offers as a way to bring our AirTrack product to scale. We hope to have exciting news on this front soon!

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Go with us towards clean air

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Meet the founder

This week, our Co-Founder and Chief Scientific Officer William Hicks provides his thoughts on building Air Aware Labs.

Will says: Transitioning from academia to founding a startup has been both challenging and rewarding. In research, the goal was knowledge, but now it's about turning that knowledge into meaningful impact. Fundraising demands a completely new approach—it's about connecting with people who share our vision, building strong relationships, and having a thick skin when facing rejection. I'm incredibly grateful to have Louise as a co-founder and the team we're building at Air Aware Labs; together, we halve the bad times and double the successes. Business is ultimately about learning, adapting, and growing, and I'm excited to see what the future holds.

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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More newsletters

Although the Venture Builder has finished, we will never forget our fellow ZINC teams.  Please read and subscribe to newsletters of others in cohort 7: