Air Aware Labs goes mobile

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March 28, 2025

Welcome to the thirty-second edition of our newsletter, as we finalise our mobile app, launch our new website and get coverage with the World Economic Forum! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

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Newsletters
Louise Thomas
July 3, 2026

Air Aware Labs wins big!

Welcome to the sixty-fifth edition of our newsletter, as we win a climate innovation prize, build up work on women's health and launch a partnership with Diamond League! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Sport
Dr Will Hicks
July 2, 2026

Air Aware Labs to provide air quality data for London Diamond League

As thousands of fans head to London Stadium for this year's London Diamond League, elite athletes will be preparing for every aspect of competition, from training and nutrition to the weather on race day. This year, Air Aware Labs is adding another important layer to that picture by providing live air quality data, helping make the invisible visible for athletes, spectators and organisers alike.

Media coverage
Louise Thomas
June 29, 2026

CEO Featured in Executives Diary: Louise Thomas knows impact won't get you funded

Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.

Air Aware Labs goes mobile

Welcome to the thirty-second edition of our newsletter, as we finalise our mobile app, launch our new website and get coverage with the World Economic Forum! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Louise Thomas
March 28, 2025

Welcome to the thirty-second edition of our newsletter, as we finalise our mobile app, launch our new website and get coverage with the World Economic Forum! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

This week, international public sector delegates and NGOs arrived in Colombia for the second World Health Organisation Conference on Air Pollution and Health. We look forward to hearing the ambitious outcomes. Air pollution's impact on health is becoming clearer every day, including a remarkable new study showing that an individual's environment matters more than genes for their long-term health. As air pollution is the biggest environmental threat to health, this deserves to be treated as a global epidemic. Please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

  • our AirTrack app is almost live and we will go for a limited launch shortly. A public launch will follow in mid April. This is a huge amount of work by the team! But we are not stopping here - we will move onto developing our biggest request from users, for low pollution routes
  • we have had some exciting global coverage recently, with our second blog with the World Economic Forum and a podcast appearance with the US-based Funded, What Now?! series
  • we have launched our new website as well as starting a YouTube channel. We would love any feedback! And we have been filming a corporate video with students at the Met Film studios in Ealing (pictures above) - we can't wait to see the results!

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Go with us towards clean air

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Meet the team

This week, we are pleased to welcome Zackarie Fortin-Brazeau, one of our newest investors. Zack brings over 15 years of experience in energy trading across Europe, Asia, and the Americas. More recently, he has focused on venture capital investments in hydrogen electrolyzer technologies, shipping companies, and carbon mineralization startups. He is excited to support our growth and upcoming fundraising efforts.

Zack says “Air Aware Labs has a remarkable opportunity ahead. While the business model is still evolving, the vision is compelling and the team behind it is exceptional. What drew me in was the founders’ clarity of purpose, deep industry insight, and commitment to building something meaningful. I’m excited to support Air Aware Labs as they refine their model and scale their efforts in what I believe is a high-potential space.”

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com