Welcome to the thirty-third edition of our newsletter, as we celebrate the anniversary of our Strava integration, get listed as one of London's fastest growing start ups and prepare to launch our mobile app on Monday! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Air pollution has been unusually high across the UK and Europe this winter. Local sources combined with shifting weather patterns – including stagnant air, high pressure, dry conditions and low wind – have trapped pollutants closer to the ground, limiting dispersion. Additional pollution transported from near the continent has further compounded the issue. In our Air Aware blog, we took a deep dive into this concerning trend, analysing data from local monitoring and personal AirTrack feeds. The results show a worrying number of fine particulate matter (PM2.5) breaches of the WHO daily guidelines - around 50% of days each month - a sharp rise compared to the same period last year, which was significantly wetter. To stay on top of the latest air pollution affecting you, please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

• AirTrack mobile app will be publicly launched on Monday! It is already available on App and Play Store. Please download and leave us a review to support our launch!
• we were excited to be approached by GrowthMentor to be listed in their fastest growing start ups page. We were also thrilled to get through to the second round of the ThinkSport Sport Innovation Challenge 2025 where we pitched alongside 19 other global companies this week
• ever wondered whether it's healthier (in terms of air pollution exposure) to cycle or drive? Check our this article with new insights.

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Go with us towards clean air

• our clean air cycle/walk/run will take place on launch day - 14 April. Please join from wherever you are in the world and make sure you track your pollution exposure on AirTrack! If you are not on Strava and would like to register to join, please email us on hello@airawarelabs.com
• we have taken part in two meet the investor events recently. We are building up our links in advance of our seed raise later this year / early next. Please get in contact if we are not already!
• we continue to be amazed by all the support we get from far and wide. Big shout outs to Loga Gnanasambanthan Katrina Knights Emily Thomas Chloë Hunt, MSc Briony Phillips Brigitte Small FRSA Harry Apperley Isabel Sturt Henry Yates Sam Kinsey-Briggs MBE MA Abigail Whitehouse Anna Abdelnoor Renita M de Souza Eremita Aisling Roper Véronique Rapetti Caio Occhini Richard Coates Amy Rennison Foti Panagiotakopoulos Lydia Hamilton-Rimmer Dr Lia Ali (Ashlin) Mike Laflin Kath Easthope Ben Gothard Janet Martin Olivier Sibai Susan Kinsey-Quick Andrew Kinsey-Quick, CAIA, FRM Emily Pilsworth David Bent Susie Kitchens Elinor Wakefield Stefanie Posavec Steve McInerny Viola Jardon Colin Armstrong MBE Siobhan Gallagher Moses Mihan Gideon Stott Jennifer Mills Rebecca Lardeur Sophie-Claire Turner Vinay Solanki Melissa Holloway Davina Greeves. We hope you'll all continue with us towards clean air.

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Meet the team

This week, we are pleased to reintroduce Helen Stewart. Helen has been an integral part of Air Aware Labs' journey, serving on our advisory board over the past year, and recently joining as an investor during our latest funding round. With 20 years of experience in the healthcare industry, Helen brings a wealth of commercial expertise and a proven track record in developing and scaling innovative technologies that drive meaningful change. She is eager to leverage this experience to support our mission and accelerate the commercialisation of its groundbreaking solutions.

Reflecting on her involvement, Helen shares: “Having worked closely with Louise and Will over the past year, I’ve been impressed by their remarkable progress and the strides they’ve made in such an undefined space. While everyone understands that air pollution is detrimental to long-term health, patients, physicians, and providers still lack the tools to monitor and reduce exposure. Air Aware Labs is tackling this challenge head-on, and I’m confident in the founding team’s ability to navigate uncertainty and deliver a transformative impact on global health.”

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com

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